It starts and ends with your customer
“You can be too close to your marketing and customer experience to really assess the gaps that exist”
“Great brands in financial institutions are built by people… and what your customer really feel about you. It’s not about you, it’s about them”
A great conversation with expert insights from Mark Arnold of On the Mark Strategies on the opportunity for community banks in 2021 and beyond. Mark shares his company’s approach for identifying gaps in the customer experience and enabling sector leading growth.