It’s Time For Community Banking to Get Back To What it Does Best

Serve Customers and Build Relationships

A New Threat to Your Business

Community banking means close proximity and customer relationships. You’ve always had to compete against the Goliaths, national banks with their high volume and call-center based service. Now, digital Goliaths are encroaching into your customer base. Fintechs offering payments, credit cards and mortgage origination are everywhere and coming after your customers.

Leveraging Your Strengths

We help our clients use their strengths of customer intimacy as an unfair advantage against large institutions and unregulated technology companies. Whether your goals are long-term returns for your shareholders or preparing for M&A, stronger fundamentals make healthier and more valuable community institutions.

Capitalize on demographic micro trends in your market with customer segment detail

Sharpen insights into customer lifetime value to power strategy development

Acquire customers with marketing activities that deliver a positive ROI

Increase wallet share by growing a customer base that brings their deposits, investments, and borrowing to you, not to your competitors after jumping on teaser offers only

In this environment, customer acquisition costs have skyrocketed. Retaining existing customers and growing wallet share is an uphill battle as well. As a result, growth rates slow, sustainability is threatened, and valuations suffer.

Serve your customers like no other institution can

The key to winning in this market is leveraging your knowledge to provide hyperpersonalized service and offerings to your customers. Supercharge your service and offerings to engage with customers before they look elsewhere.

We help our clients use their strengths of customer intimacy as an unfair advantage against large institutions and unregulated technology companies. Whether your goals are long-term returns for your shareholders or preparing for M&A, stronger fundamentals make healthier and more valuable community institutions.

Book a 10 minute call with our CEO, Rich Edwards. Learn how you can grow your community institution and take back control of your future.

Book My Call

About Us

We help mid-market financial institutions frustrated by the lack of insight from their company's data, execute data-driven strategies to transform their organization and gain a sustainable advantage in performance and competitive advantage.

By providing data science and data-driven technology we help you build personalized experiences that are completely customized for each customer and lead. With laser-focused, fully trackable, and testable messaging, your marketing budget becomes a powerful tool for acquiring new customers and increasing wallet share.

If that sounds like you, then Mindspan Systems can add the expertise and solutions you need, with the flexibility and scalability to meet your requirements. Whether for a single project, larger enterprise integrations, or staff augmentation, Mindspan Systems has the expertise to make your technical strategy a success.

Leadership

RICH EDWARDS

Rich is the CEO of Mindspan Systems, which helps companies transform themselves with data-driven strategies and technologies. Rich has worked extensively with banking, insurance, and financial services clients worldwide during his time at IBM in data center automation and artificial intelligence. Rich has a Bachelor of Science in Engineering from Rensselaer Polytechnic Institute and a Masters of Business Administration from the University of North Carolina at Chapel Hill.

KOTHANDARAMAN SURESH

Kothandaraman "K" Suresh is VP, Service Delivery for Mindspan Systems. With over 29 years of experience, Suresh has led successful multi-year engagements for Fortune 500 clients across the full lifecycle from concept to value capture to retirement. Suresh brings to Mindspan Systems' clients his deep experience in compliance for finance and healthcare industries. Suresh has a Bachelor's degree in Engineering from IIT Kanpur and a Post Graduation in Business Administration from IIM Calcutta, India.

Client testimonials

Mindspan Systems' business is built on the success of our clients and helping them solve their most critical problems.

The Mindspan team is an integral part of our team. They work deeply on the vision, development, and rollout of our products. Mindspan's ability to be flexible and nimble in responding to client feedback is very important to our success. They put the success of clients first, which is exactly how it should be. They are a strategic partner in the truest sense.

Sahil Patel, ER Express

Our strategic choice of partnering with Mindspan in designing and implementing IT solutions has been very satisfying and rewarding. Mindspan's focus on understanding our business objectives and helping us succeed has been evident in all their dealings with us.

Carlos Gaviria, Lendmark Financial Services

Mindspan Systems' high degree of professionalism, integrity and trust was vital to our success. Their technical expertise was equally matched by their commitment to our goals, while providing outstanding levels of service.

Dale Nordenberg, CEO, Novasano