Win Against Fintech

Community banking's strength comes from their proximity and personal nature of customer service. They have always competed against larger national banks. These national brands rely on a high volume, call center based customer experience. Local community banks now face threats from venture-backed digital-only fintech and neobanks. They offer limited point products like payment, credit cards, or mortgage origination.

In this environment, customer acquisition costs have skyrocketed. Retaining existing customers and growing wallet share is an uphill battle as well. As a result, growth rates slow, sustainability is threatened, and valuations suffer.

Do you struggle with any of these barriers to being relevant and staying competitive?

• Lack of detail in customer segments the prevent taking advantage of demographic micro trends in your market.
• Vague ideas of customer lifetime value that hinder strategy development.
• Little confidence that marketing and customer acquisition activities will deliver a positive ROI.
• A growing customer base that only take advantage of teaser offerings, taking their other deposits, investments, and borrowing to your competitors.

The key to winning in this market is leveraging your knowledge. You can provide more personalized service and customized offerings to your customers. Be there for your customers like no other institution can. Supercharge your customer service and provide anticipated offerings before they start looking elsewhere.

We help our clients use their strengths of customer intimacy as an unfair advantage against large institutions and unregulated technology companies. Whether your goals are long-term returns for your shareholders or preparing for M&A, stronger fundamentals make healthier and more valuable community institutions.

Book a 10 minute call with our CEO, Rich Edwards. Learn how you can grow your community institution and take back control of your future.