In this episode of Behind the Vault, we hear from Ben Maxim, the Chief Innovation Officer of Michigan State University Federal Credit Union. While every innovation discussion inevitably touches AI, we hear Ben’s perspective on the misses and hits the CU, and its wholly owned CUSO, The Reseda Group, has had to get real returns from AI in its operations.
Key highlights from our conversation:
- The real-world applications that have and haven’t made an impact
- The role partnerships play in composing successful solutions
- Where Ben sees BaaS and embedded payments headed in the future
- How credit unions can balance innovation with traditional service values
This episode provides a practical roadmap for financial institutions leveraging AI and fintech partnerships to enhance member experiences.
Listen in to learn:
- Embracing innovation in a traditional member experience first culture
- Practical applications of AI for personalized member experiences
- Strategic approaches to fintech partnerships and experimental projects
- Measuring ROI on technology investments in fintech
Links:
- Our previous episode with MSUFCU CEO April Clobes
- the lab at MSUFCU
- The Reseda Group
- Ben’s LinkedIn Profile
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
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