The cliché that a failure to plan is a plan to fail often rings true of local initiatives of community FIs. Ryan Harvey, CEO of Family Trust FCU of Rock Hill, SC, shares their approach to community impact and the deliberate efforts they’ve made that led to 1 in 5 residents joining their credit union, even in the shadow of banking metropolis Charlotte.
Highlights from the episode:
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Family Trust’s philosophy for local impact and their focus on grantmaking to local grassroots organizations to build up capacity in their own community
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The institution’s use of mentoring and networking to improve the impact of monetary investments
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The ways this philosophy leads to some traditional and non-traditional programs, including how the CU partnered to bring a free, all-electric bus system to Rock Hill
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The alignment within the CU to fostering and supporting a culture of volunteerism
To learn more about Family Trust’s local efforts, visit their 501(c)3 foundation website https://thecommunitypartnershipfoundation.org/
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
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