In this episode, we hear from Jody Guetter, Chief Marketing Officer at Nymbus, about the lessons learned in consumer engagement from a career in consumer brand marketing, community banking, and fintech. Jody shares insights on the evolution of marketing roles in community banking, the importance of data-driven strategies for growth, and the often missed uses of technology in marketing. She delves into the verticalization strategy, illustrating how narrowing focus can expand market reach and improve service offerings. This episode offers valuable lessons on balancing risk, optimizing growth strategies, and leveraging data and technology for financial institutions.
Key topics from our conversation:
- Transforming marketing from cost center to growth driver
- Using data to understand and reach specific market segments
- How vertical strategies can expand rather than limit growth
- Building effective marketing technology stacks
- Measuring marketing ROI in financial services
Whether you’re a bank executive, credit union leader, or marketing professional, this episode offers valuable insights on creating focused growth strategies that deliver results.
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
To apply to be a guest on Behind the Vault: http://behindthevaultpod.com/guest