In this episode, Mike Daum, Chief Marketing Officer of Golden 1 Credit Union, shares his fresh perspective on driving change at one of America’s largest credit unions. As a recent addition to the $20B+ institution, Mike offers unique insights on modernizing a 91-year-old organization while preserving its core values.
Key topics from our conversation:
- Transitioning from traditional banks to the credit union market
- The shared vision and mission of serving the community and meeting financial needs
- Modernizing marketing functions and the martech stack
- Balancing change and modernization with the Golden 1’s legacy
- The critical role of data strategy and personalization
Listen in to learn:
- Navigating alignment and the interconnected roles within larger organizations
- The strategic effort to evolve marketing technology with a focus on speed, efficiency, and impactful data insights
- Strategic approach to physical branch expansion in a digital age
Whether you’re in financial services or interested in modern marketing strategies, this episode provides valuable perspectives on managing change in today’s market.
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
To apply to be a guest on Behind the Vault: http://behindthevaultpod.com/guest