In an era where fintech startups often dominate headlines, Vantage West Credit Union proves that established financial institutions can innovate too. Their new digital brand, HUSTL, is reimagining financial services for freelancers and gig workers.
In this episode of Behind the Vault, we speak with Rob Hoyle, CIO of Vantage West Credit Union, about the journey of creating HUSTL. This conversation offers valuable insights for financial leaders considering new ways to serve niche markets.
Key points from our discussion with Rob:
- The rationale behind creating a separate brand for freelancers
- Challenges faced in launching a digital brand within a traditional credit union
- Strategies for measuring success in a new market segment
- How HUSTL’s development is informing future innovation at Vantage West
This 30-minute episode provides a candid look at how a $3B credit union approached innovation, offering lessons applicable to financial institutions of all sizes.
Listen to the full conversation for a deeper understanding and lessons learned from this innovative approach to serving a growing market segment.
For more on Rob, HUSTL, and Vantage West CU:
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
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