Strategies for Growth that are Working Today with Gary Golden of BHCU

Behind the Vault Episode 5

The tactics behind BHCU's success

In this episode, we delve into the journey of BHCU with CEO Gary Golden. With a history going back to 1952, BHCU is taking on a new growth and expansion approach. We look at the strategies and tactics Gary and his team employ to deliver new paths for sustainable growth for an older credit union.

Highlights from our discussion:

  • The strategic pivot to a community charter from a select employer group (SEG) charter and the geographic expansion into adjacent counties.

  • The critical role small businesses play for new business lines and a source of new members.

  • The grassroots approach to growth and BHCU’s shift in marketing spend from traditional advertising to one-on-one connections and personal relationships.

  • The selective use of technology in enhancing customer experience and balancing that with their differentiating in-person approach.

  • The role M&A plays in their plans and the unique challenges for credit unions to succeed with this approach

To learn more about Gary and BHCU, visit

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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.

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