When big regional banks stumbled last year, many customers were left out in the cold. In this episode, we talk with DJ Kurtze, SVP and San Francisco Bay Area Regional President for Five Star Bank, about how Five Star is stepping in to fill that gap. DJ shares his firsthand experience of customer dissatisfaction and the Sacramento bank’s strategic move into the Bay Area. Discover how their relationship-driven approach is winning customers in a unique competitive landscape.
This episode is a must-listen for anyone interested in the dynamics of regional banking, especially in a post-crisis environment. DJ provides valuable insights into strategic growth, customer acquisition, and expanding into markets, even if it’s just down the road.
Topics we cover:
- DJ’s extensive background at Wells Fargo and Signature Bank
- Five Star Bank’s history and the signals that prompted their expansion into the Bay Area
- The new competitive landscape post-SVB collapse and JPMC’s acquisition of First Republic
- Tactics behind Five Star’s successful personal approach to banking
- The critical role of recruiting in their strategy
- Future outlook for the Bay Area and potential impacts of the CRE market
For more info:
DJ’s LinkedIn profile
Five Star Bank’s website
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
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