Financial institutions worldwide will spend over $9 billion on digital banking solutions this year, yet more than half of these initiatives fail to meet expectations. In this episode of Behind the Vault, we explore why this happens and how community banks and credit unions can build better digital experiences through design thinking.
Key topics from our conversation:
- Why digital transformation often falls short
- How design thinking applies to banking
- Creating low-fidelity prototypes to test ideas
- Balancing customer needs with regulatory requirements
- Building differentiated value in digital experiences
Actionable takeaways from this episode:
- Building systematic customer observation practices
- Creating frameworks for capturing insights
- Evaluating digital initiatives against strategic differentiation
- Practical steps to start implementing today
Whether you’re a banking executive, digital transformation leader, or technology decision-maker, this episode provides practical frameworks for making smarter technology investments that truly serve your community.
For more info:
- Design thinking overview
- Standford d.School toolkit
- Design of Everyday Things
- Beyond Good
- IDEO Finance Services case studied
- Gartner survey of digital transformation
Subscribe to the Podcast
This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
To apply to be a guest on Behind the Vault: http://behindthevaultpod.com/guest