Orange County’s Credit Union is much more than the municipality of its namesake. In the past five years, the Credit Union has undertaken a growth strategy, vastly expanding its Southern California presence and adopting a nationwide membership field for its digital banking channels. Kathy Jumper, President and CEO, shares with us the approach they are taking and how her wide and varied background in banking and credit unions informs their execution.
This episode is for anyone looking to understand the strategies driving growth in modern community financial institutions.
Highlights from our discussion:
- From municipal employee credit union to a nationwide field of membership
- Commercial real estate and business lending as a differentiator
- The relative role digital plays in growth plans
- The linchpin of digital account opening and self-service
- A unique career spanning community and large banks and credit unions
- The questions that will impact future success
For more info:
Orange County’s Credit Union
Kathy’s LinkedIn
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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.
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