Catering to Unique Community Needs with Cathy Landtroop and Lubbock Smith of Vista Bank

Behind the Vault Episode 14

Vista Bank and reaching out to the sports-focused urban and rural youth in Texas

Community involvement that works requires both authenticity and creativity to meet changing and generational needs. In this episode of Behind the Vault, we look at Vista Bank’s approach to community outreach, which uses a blend of financial education and sports. Joining us are Cathy Landtroop, Chief Marketing, and Communications Officer, and Lubbock Smith, VP and Director of Community Development and Outreach of the 112 year old institution.

Highlights from our discussion:

  • Meeting the broad and diverse needs of a community that spans from urban to rural communities
  • Using financial literacy as a doorway into promoting entrepreneurship and careers in financial services
  • The special role sports play across Texas, the unique needs of high school athletes, and helping with the “sudden wealth” problem NIL (Name, Image, and Likeness) deals present for college athletes
  • Vista Bank’s investments in community organizations and the opening of a new branch in South Dallas, the first in over 30 years

More on the South Dallas branch opening here, and Vista Bank’s financial literacy programs.

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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.

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