Building Member Relationships Using Data with Kevin Brauer of Affinity Federal Credit Union

Behind the Vault Episode 37

The deliberate approach to listening to members that drives growth

In this episode of Behind the Vault, we sit down with Kevin Brauer, CEO of Affinity Federal Credit Union, to explore innovative strategies for deepening member relationships and community engagement in the financial sector.

Key highlights from our conversation:

  • Kevin’s journey to becoming CEO and taking over when his predecessor was in the role for 27 years
  • The credit union’s wellbeing program and its holistic approach to member support
  • Strategies for engaging younger demographics through targeted financial education initiatives
  • How surveys play a critical role in Affinity’s ability to tailor services and address critical community needs
  • Affinity’s 90-year evolution and its renewed focus on local community impact

This discussion offers valuable insights for credit union leaders, community banking professionals, and anyone interested in the future of member-centric financial services.

Listen in to gain:

  • Implementing cultural shifts to foster deeper member relationships
  • How partnerships can unlock insights and drive more relevant and impactful offerings
  • Strategies for staying relevant in a changing financial landscape
  • Balancing technological advancements with personalized member care

Whether you’re a credit union executive, a community banking professional, or simply interested in how financial institutions can make a meaningful impact in their communities, this episode provides thought-provoking perspectives on member-focused growth and community engagement.

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This is Behind the Vault: Conversations with Customer-Driven Bankers, the podcast dedicated to empowering CEOs, Presidents, and CMOs in the community banking and credit union industry. In this digital era, your role as a leader in these financial institutions is more crucial than ever. Join us as we explore the stories, strategies, and successes of fellow industry leaders, providing you with actionable insights to drive your institution toward unparalleled success.

To apply to be a guest on Behind the Vault: http://behindthevaultpod.com/guest

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